By Adegbenro Barakat Opeyemi( SIWES Student, Moshood Abiola Polytechnic)
To kickstart your fabric business, understanding your environment and target audience is crucial. Identify whether your market comprises students or businesswomen to tailor your approach effectively.
Begin by leveraging social platforms like WhatsApp to showcase your fabric collections to friends, family, and local contacts. Starting your operations from home can also be cost-effective.
For those interested in wholesaling, envision a larger scale operation and prepare an initial investment ranging from ₦50,000 to ₦100,000. Research local markets in your state to source fabrics in bulk, ensuring profitability.
Familiarize yourself with fabric types suitable for various outfits and styles. Consider starting with specific measurements like trousers (45) or inches (35) for your inventory. While promoting on social media is beneficial, proceed gradually to manage your business growth effectively.
Enhance customer engagement by featuring images of celebrities or models wearing fabrics similar to those in your collection. Maintain professionalism by being transparent and courteous in your interactions with buyers.
