By Giwa Suliat Bolaji (SIWES Student, DS Adegbenro ICT Polytechnic)
In an exclusive interview with Guardian Music, Chocolate City Music’s CEO, Peter Abuchi Ugwu, delves into the global success of Afrobeats and the strategic role indigenous record companies play in its journey.
As the company marks two decades of growth, Ugwu reflects on talent discovery, music marketing trends, and challenges within the Nigerian music industry.
Ugwu shares insights into managing Chocolate City’s diverse artist portfolio, including MI Abaga, Jesse Jagz, Ckay, Blaqbonez, Young Jonn, Candy Bleakz, and Major AJ.
Discussing his dynamic journey from sound engineer to CEO, he highlights the company’s commitment to creating value for stakeholders and navigating the evolving music landscape
The interview explores Chocolate City’s embrace of Gen-Z as a workforce, emphasizing the need for innovation to stay relevant.
Ugwu underscores the importance of understanding the younger generation’s preferences, citing the shift from traditional media to platforms like TikTok and Snapchat. Recognizing the youth as the future, Chocolate City strategically integrates younger perspectives to shape the industry’s trajectory.
